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Of Beards and Santa




I can understand Phillip Wenz's concern about diluting the IBRBS' brand.  It already has to go by its abbreviation after admitting Mrs. Clauses in 2016.  Now, there is pressure to drop the RB all together and allow anyone who wants to be a Santa into its international brotherhood.  It takes years to cultivate a real beard as stout as Santa.  This is a full-time vocation, not something you can just put a yak-hair beard on at Christmastime and call yourself Santa.  Yet, there is a lot of pressure for IBRBS to expand to meet the growing ethnic interest in jolly old St. Nick.

Apparently, the international brotherhood has formed a pretty strong union and can command higher engagement fees, thus resulting in more interest in its organization.  Mrs. Deanna Golden has been pushing the organization to expand its base ever since it admitted her as a Mrs. Claus.  She books a lot of their engagements, and doesn't see why beardless Santas can't join.  What's most important is the man or woman behind the beard, but Mr. Wenz is resistant to any more change.  It was tough enough bringing women into the union given the diversity of opinions among the brotherhood.

Mr. Wenz stresses that being a Santa is more than just a beard.  Anyone who joins the organization must take an oath to understand the mysteries of bringing Christmas cheer, holding the secret dreams of children in confidentiality, providing happiness and spreading love throughout the holiday season.  Sure, it doesn't take a real beard to do these things, but a beard is a sign of commitment, a pledge to keep this oath all year long in the true spirit of St. Nicholas, the gift giver of Myra.

This is what separates the IBRBS from the awful shenanigans witnessed every year at SantaCon -- a pub crawl started in San Francisco 25 years ago and has since spread around the globe.  It has gotten so bad that the original organizers tried to close it down in 2014 but is now bigger than ever with more debauchery than many would witness at Mardi Gras.

In a world that is constantly changing, it's nice to have something that remains constant.  These real-bearded Santas deserve to have an organization all their own that upholds the belief in the mystical power of gift giving, not unlike Miracle on 34th Street.  Edmund Gwenn not only grew a beard, but gained 30 pounds for the prized role of Kris Kringle.  He fully took Santa to heart, which is what made his performance so convincing.  It remains one of the best-loved movies of all time.

Stay true to your oath, Mr. Wenz.


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