Forever in Blue Jeans

Living in Lithuania, I am amazed at what a pair of Levi's jeans goes for, or for that matter Wrangler or Lee's. Jeans are still a premium item in Eastern Europe even after all these years of independence. You will rarely find a pair for anything less than 60 euros, and usually they run between 80-100 euros, which is less than what you would pay for an old Lada. What is it that makes Levi's so popular that persons are willing to pay any amount of money for a pair?

The demand is so great an enterprising father and son team literally starting mining for Levi's and other pairs of denim jeans and jackets in the old silver mines of California, Nevada and Arizona, where the jeans were commonly worn in the late 19th century. They can fetch a thousand dollars for just a pocket on eBay. When the son came across an intact pair of Neustadter Bros. jeans, a rival to Levi's at the time, he was able to fetch $21,000 on eBay. His father-in-law recently found the holy grail of Levi's, a pair of 1873 jeans from the first year they were made.

The story of Levi Strauss is the typical immigrant success story we have read a thousand times. He came from Bavaria, set up a dry goods store out West and saw a golden opportunity in a pair of riveted jeans designed by a Nevada tailor, Jacob Davis, and began manufacturing them for miners. He eventually moved his base of operations to San Francisco, the hub of activity at the time, and the rest as they say is history.

These were jeans that could hold up for a long time and were relatively inexpensive, making them immensely popular among miners. It wasn't long before other companies began manufacturing similar blue jeans, so I imagine you can find quite a variety of riveted denim jeans and jackets in those old silver and gold mines out West. But, blue jeans really didn't take hold of the public imagination until the 1950s when jeans became the pants of choice for young rebels like Marlon Brando and James Dean.

Pre-washed jeans can be quite comfortable if you get a pair that fits you right. Levi's began to tailor their jeans to suit their customers, especially women. By the 70s women wanted jeans that snugly fit their shape, a little too snug at times. The style has never faded, because Levi's have essentially remained the same, while other brands have come and gone.

Blue Jeans similarly took hold in Europe after World War II, and became popularized in the 70s as well. Pretty soon major designer labels were manufacturing their own versions of jeans, including Armani, who launched his line in 1981. For awhile, everyone had to have a pair of these designer labels, but customers never abandoned Levi's entirely, and once again they are the "it" pair of jeans to have.

I guess that helps explain why the prices remain high in Europe, while Levi's sell for $20 to $40 a pair in the United States. With countries like Belarus, Serbia and Ukraine opening up to the West, you can probably fetch a nice trade for your pair of jeans if traveling to Minsk, Belgrade or Kiev. Levi's aren't the sign of the working class anymore, but a fashion statement.

The Triangle Shirtwaist Factory Fire

Welcome to this month's reading group selection. David Von Drehle mentions The Melting Pot , a play by Israel Zangwill, that premiered on Broadway in 1908. At that time theater was accessible to a broad section of the public, not the exclusive domain it has become over the decades. Zangwill carried a hopeful message that America was a place where old hatreds and prejudices were pointless, and that in this new country immigrants would find a more open society. I suppose the reference was more an ironic one for Von Drehle, as he notes the racial and ethnic hatreds were on display everywhere, and at best Zangwill's play helped persons forget for a moment how deep these divides ran. Nevertheless, "the melting pot" made its way into the American lexicon, even if New York could best be describing as a boiling cauldron in the early twentieth century. Triangle: The Fire That Changed America takes a broad view of events that led up the notorious fire, not...

Team of Rivals Reading Group

''Team of Rivals" is also an America ''coming-of-age" saga. Lincoln, Seward, Chase et al. are sketched as being part of a ''restless generation," born when Founding Fathers occupied the White House and the Louisiana Purchase netted nearly 530 million new acres to be explored. The Western Expansion motto of this burgeoning generation, in fact, was cleverly captured in two lines of Stephen Vincent Benet's verse: ''The stream uncrossed, the promise still untried / The metal sleeping in the mountainside." None of the protagonists in ''Team of Rivals" hailed from the Deep South or Great Plains. _______________________________ From a review by Douglas Brinkley, 2005

The Searchers

You are invited to join us in a discussion of The Searchers , a new book on John Ford's boldest Western, which cast John Wayne against type as the vengeful Ethan Edwards who spends eight years tracking down a notorious Comanche warrior, who had killed his cousins and abducted a 9 year old girl. The film has had its fair share of detractors as well as fans over the years, but is consistently ranked in most critics' Top Ten Greatest Films . Glenn Frankel examines the origins of the story as well as the film itself, breaking his book down into four parts. The first two parts deal with Cynthia Ann Parker and her son Quanah, perhaps the most famous of the 19th century abduction stories. The short third part focuses on the author of the novel, Alan Le May, and how he came to write The Searchers. The final part is about Pappy and the Duke and the making of the film. Frankel noted that Le May researched 60+ abduction stories, fusing them together into a nar...

TripplerOctober 5, 2015 at 6:56 AM
With all those Russians, Ukrainians, and other East Euro types living in NYC (many of them being illegal immigrants) you have to wonder why they don't make a small fortune exporting jeans to those countries. You can easily get old jeans at Salvation Army for a dollar each and sell them to East Euros for a few good bucks.
James FergusonOctober 5, 2015 at 7:21 AM
I imagine they do. There is a big market for such trade.

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